Coffee experts host guests from around the world
The presentations covered topics ranging from developments in the raw coffee market, to different packaging strategies and new consumer trends. One of the speakers, Thomas Meinl Jr., CEO of Julius Meinl Austria GmbH, reported on a PME 4261 BN packaging line acquired in 2006, explaining how it permits packaging to be adapted to customer-specific requirements. For Meinl, investment costs for machines are justified when, for example, they have a positive effect on marketing opportunities and thus support his business strategy. In the practical workshops, at the package maker location in Waiblingen, the guests experienced numerous Bosch solutions at first hand. Here, Bosch demonstrated its expertise as a partner, particularly in the areas of flexibility, aroma protection, new packaging styles and materials, and package checking.
For the trip to the Probat facilities in Emmerich, guests climbed aboard the legendary TEE Rheingold Express from the 1960s. There was ample time to party and Franky, playing rock & blues on his electric piano, ensured that no one sat still.
At Probat, among many subjects, guests learned about the human sense of taste and the influence of different roasting profiles on the taste of coffee. The program was rounded out with a fascinating presentation by Dr. Bertrand Piccard of his journey around the world in a hot-air balloon. His experiences can readily be applied to the requirements of the coffee industry: here too, rapid, unconventional decision-making is in demand. The entire event demonstrated how much Bosch shares the enthusiasm of its customers for coffee, and how enriching a professional exchange and global networking can be. Due to the overwhelming response, Bosch and Probat have decided to organize another coffee industry symposium in a similar format for 2010.
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For more information please contact:
Katja Vollmer
Phone +49 711 811 576 44
katja.vollmer@boschpackaging.com
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