In Asia Pacific and Latin America, new product developments showed significant growth in 2006, while in North America new product introductions grew more slowly. New flavours with growth potential, such as açai (a Latin American citrus fruit), have been introduced and dietary supplements, like antioxidants and Omega-3 fortification, attract consumers, promising diverse benefits such as immune support or heart health.

Trends are not just about what marketers have added to their products. They are also about what they are taking out. There is increasing demand from consumers for “food free” products, such as lactose-free and gluten-free, which target the growing number of consumers suffering food intolerance. Global food and drink launches labelled “gluten-free” nearly doubled in 2006.

 Download PDF (832 KB)

For more information please contact:

Ulrike Probst 
Phone +41 52 674 80 53
ulrike.probst@boschpackaging.com